Live-Online Art Marketing Workshop

Posted on July 12, 2011 by


Live-Online Art Marketing Workshop
“I took my portfolio to Aspen and got accepted at the second gallery I walked into!  I love your formula – that now makes five galleries successfully secured using your techniques.”

Leslie Begert |

Learn how to confidently and successfully approach galleries in this intensive and interactive online workshop from Xanadu Gallery owner J. Jason Horejs.
Xanadu Gallery owner, Jason Horejs, has worked with hundreds of artists around the country helping them understand the business side of their careers, as well as helping them prepare to approach galleries successfully. If you haven’t had the opportunity to take the Xanadu Gallery’s “Starving” to Successful workshop live due to location or scheduling conflicts this is an opportunity for you to attend live from the your computer.

In this four hour, intensive online workshop, you and a small group of artists from around the nation will learn how to organize your work, identify and share your unique approach and vision, and successfully research and approach galleries.

This cutting-edge online format allows you to ask questions about the art business, your work, and what approach you should take to move your career forward. You participate online from the comfort of your studio as if you were attending live. Ask questions and interact with Jason as you would in a live seminar, without the travel!

This workshop is designed for artists at every level of their careers. Whether you are just beginning, or need to take your art to the next level, learn how to kick your career into high-gear.

Sculptors, painters, fine-art photographers, fine-art jewelers and fiber artists benefit from the workshop.

This is a great opportunity for you to see the gallery business from the inside, understand how gallery owners select their artists and ask every question you’ve ever had about the gallery business.

You will Learn

  • How to create a consistent  body of  gallery-ready work
  • What you should do to present your work in a manner that will appeal to galleries
  • How to price your work
  • How to  organize your work and track your inventory
  • How to best allocate your  marketing efforts and dollars with an eye toward getting into galleries
  • How to build your resume
  • How to pick the best markets for your work and how to find the galleries in those markets that would best suit your work
  • How to confidently approach galleries and what to say when you meet the director or owner.
  • and much more . . .
       How it works:

  • Register by clicking on the link next to the date and time you wish to participate
  • Within 36 hours of registering you receive your registration code and pre-workshop materials via e-mail
  • On the day of the workshop you log in to the workshop webpage (which you will receive via e-mail) enter your registration code.
  • Once logged in you listen to and watch the workshop live. Ask questions via chat, VoIP (requires microphone) or by telephone.
  • The technology is simple and very easy to use – if you can browse the internet you can easily attend this workshop
  • You will receive detailed workshop instructions prior to the workshop date.
        All you need:

  • Internet Explorer® 6.0 or newer, Mozilla® Firefox® 2.0 or newer (JavaScriptT and JavaT enabled)
  • Windows® XP, 2003 Server, Vista or 7
  • Cable modem, DSL or better Internet connection
  • Minimum of Pentium® class 1GHz CPU with 512 MB of RAM (Recommended) (2 GB of RAM for Windows® Vista

Or Mac

  • Mac OS X 10.4 (Tiger®) or newer
  • Safari 3.0 or newer, Firefox 2.0 or newer (JavaScriptT and JavaT enabled)
  • Cable modem, DSL or better Internet connection
  • Power PC G4/G5 or Intel processor (521 MB of RAM or better recommended)

Workshop powered by


two ways to register:
Click on the button next to your preferred session
Call toll-free 866.483.1306

Two sessions available; registration limited to 60 for each session
(sessions will fill quickly – register today)
Tuesday, July 12, 4-8 p.m. (pdt) register for workshop
Saturday, July 16, 9 a.m – 1 p.m. (pdt) register for workshop

What’s the start time in your timezone?

Timing can be a bit confusing- use this table as your guide for the start time in your timezone. There will be one, four-hour broadcast on each of the days and it will begin:

Tuesday Session Start Time Saturday Session Start Time
7 p.m. Eastern 12 p.m. Eastern
6 p.m. Central 11 a.m. Central
5 p.m. Mountain 10 a.m. Mountain
4 p.m. Arizona 9 a.m. Arizona
4 p.m. Pacific 9 a.m. Pacific